I'm Ben Dayer-Swan. I design and build phone-first websites for trades and local services, from Essex to anywhere in the UK, and you see a free mockup of yours before you spend a penny.
Same-day help, clear pricing and a two-hour arrival window.
local-heating.example
Heating and repairs
Boilers, bathrooms and general plumbing.
Plumbers near you12 available
Alder & Pipe
Essex · same-day callouts
Your leak, sorted.
Friendly local plumbers with clear prices and a two-hour arrival window.
Book a plumber →
Upfront pricesLocal teamFully insured
Trusted locally★★★★★ 4.9
Emergency call-outsFast help for leaks and lost water
Repairs and installsTaps, toilets, pipes and bathrooms
Book your visit
Tell us what you need. We'll confirm by text.
Leaking kitchen pipe
Today · 2–4pm
Send booking
What happens next
Your request goes straight to the local tradesperson. No call centre and no chasing.
Booking sent
Arrival window confirmed
Job booked.Confirmation sent to both phones.
Tradesperson calendarToday's jobs
Mon 27Tue 28Wed 29Thu 30Fri 31
Boiler serviceSpringfield Road
AvailableJob bookedLeaking pipe · 2–4pm
Tap repairOakfield Close
New bookingLeaking pipeToday · 2–4pm
FoundChosenBooked
Free mockup first ● You own your site ● Fixed, agreed pricing ● Mobile-first builds ● Local SEO from day one ● One point of contact ●Free mockup first ● You own your site ● Fixed, agreed pricing ● Mobile-first builds ● Local SEO from day one ● One point of contact ●
Proof you can click, not promises.
Nine demo sites, each built around how a real business wins work. None of them is tied to its trade: like the plumber's look for your salon? That works. Drag through them and tap the heart on the ones you like, and they're added to your mockup request.
Use the left and right arrow keys to move through the demos, and Enter to open the one in the middle.
7 days from your first message to a free mockup of your own homepage. Get a free mockup →
See it before you spend a penny.
The first step is deliberately zero-pressure: we build you a visual direction first, and you decide with something real in front of you.
01
Tell me about the business
What you do, your area, what you want the phone to ring about. Five minutes by email or a quick call. No forms with forty fields.
02
See your free mockup
Within a week you get a visual mockup of your homepage: your name, your services, your area. If it's not right, you've lost nothing.
03
Agree the price, then I build it
Pick a site and pay the build fee up front. You bring your domain name, I build the pages and put it live once you've approved it. Then choose: I look after it, or you take it over.
04
A report every month
How you showed up on Google, and up to three suggestions, each with a price and what it should bring in. After three months we look at the results together.
Website build
Mobile-first pages that make people trust you in five seconds: clear services, real photos, one obvious way to get in touch.
Local SEO
Structured pages, Google Business Profile support and the technical groundwork that helps you show up for "near me" searches.
Ongoing management
Hosting, security, content changes and monthly checks, so the site keeps earning while you keep working.
Does your website look like the one on the left?
A dated site tells customers you might be dated too, and they ring the next plumber on the list. Drag across to see a site built to stand out and sell. Both are examples, not real businesses.
Before
After
↔
Two prices, both written down.
A one-off fee to build the site. After that, I can look after it for a small monthly fee, or you take the code and run it yourself. No hourly guesswork, and no surprise invoices.
Build it Paid once, up front
Starter site
£295 one-off
For getting a proper site up fast.
Home, About and Contact pages
Built for phones first
Contact form, privacy page and cookie banner
Basic on-page SEO
Google Search Console set up
Custom site
£750–£1,500 one-off
For a business that wants to stand out.
Designed from your free mockup
Up to 8 pages
A landing page for your area
Full on-page SEO
Everything in Starter
Keep it earning Paid monthly
Care
£29 a month
I host it and keep it running.
Hosting, SSL and backups
Monthly SEO report with costed suggestions
Page title and description tweaks
Up to 30 minutes of photo or text changes
Growth
£99 a month
Offered once you've seen 3 months of reports.
Everything in Care
2 hours of work a month
Google Business Profile posts
One new SEO page every quarter
Rather run it yourself?
You can. Once it's built, the code goes into your own GitHub account and you host it wherever you like. The handover is free: I walk you through it and give you a plain list of the tools you'll need and what they cost each month.
Monthly plans run for 12 months. After that, lock in another 12 months at the same price, or roll monthly with 30 days' notice. Build fees are paid up front; plans by standing order.
Extras, only when they'll pay for themselves.
On a plan, your monthly report tells you when one of these would bring in work, with the numbers behind it. Until then, you don't need them.
Every extra has a fixed price, agreed before I start
Quote request form with spam protection: £49 a year
Bigger changes outside your plan: £40 an hour
Straight answers, before you have to ask.
Do I own my website? +
Yes. Your domain and Google accounts are in your name from day one. If I host it, I look after the code while you're on a plan. If you'd rather run it yourself, the code goes into your own GitHub account with a free handover.
Do I have to pay monthly? +
You don't have to have one. Hosting, security and backups need doing either way, and the monthly report is how you find out whether the site is bringing in work. Care covers all of that for £29 a month, or you can run it yourself.
What happens after 12 months? +
Plans have a 12-month minimum. After that, prices may go up, but you can lock in another 12 months at the price you already pay. Or carry on month to month and stop with 30 days' notice.
Can I make changes later? +
Yes. Care includes up to 30 minutes of photo or text changes a month: send them over and they're done. Bigger refreshes are £40 an hour, and you know the price before I start.
Do you do Google Ads? +
Not myself. I'll introduce you to a Google Ads specialist I work with. You deal with them directly, and the ads run through your own Google Ads account.
Your mockup is free. Your move.
Tell me your business, your trade and your town. Within a week you'll see what your website could look like, then you decide.
